How Data Visualisation Can Help Your Brand Stay Ahead of the Competition

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Read Time: 10min

Learn applications and solutions where data visualisation is boosting marketing, sales, and technical areas.

5-SECOND SUMMARY

  • Too many companies ignore the value vested in data by focusing purely on the data collection aspect.
  • According to a recent study, over 2.5 quintillion bytes of data are collected every day. For companies, this collected data is becoming increasingly important due to its ability to drive decisions.
  • Data visualization also paves the way for the sales team by highlighting the critical pain points impacting customer decisions.

As a business owner, one of the most integral aspects of the business is a clear understanding of your business performance. With data becoming increasingly complex over time, companies must implement effective data visualization strategies. Data visualization is an integral aspect of simplifying this process.


Too many companies ignore the value vested in data by focusing purely on the data collection aspect. Without effective insight, investments in data collection and cleaning are futile. Data visualization simplifies your data and explores underlying patterns to help you make better decisions. It also enables you to elaborate on the core factors behind your decision-making process.

Increasing Scale of Data

According to a recent study, over 2.5 quintillion bytes of data are collected every day. For companies, this collected data is becoming increasingly important due to its ability to drive decisions. Collected datasets can help your company better understand the market and potential risks present in the market.

Companies need to define a mechanism to get actionable insights from the collected data to have the maximum positive. Defining the tool allows the company to have continuous insight into future decision-making and helps improve the company’s profitability.

Data visualization can enhance your business prospects by opening the door to next-generation applications. These applications can allow your company to conserve fiscal assets and adopt strategic direction moving forward.

Applications of Data Visualization

Data visualization is helping businesses identify existing pain points and helping them devise effective strategies to maximize growth. Companies are shifting towards advanced visualization by effectively using the data in actionable ways.

Here are some of the most significant emerging applications of data visualization:

  • Marketing Campaigns

According to a recent study, half of all advertisement budgets are invested online this 2021. This represents a significant shift from conventional marketing structures. Companies can utilize data visualization tools to understand advertisement spending and effectiveness with insight into traffic and revenue sources. Data visualization simplifies traffic trends and advanced marketing trends, including click-through-rate, conversation-rate, and broader engagement.

  • Healthcare Applications

For healthcare companies, data visualization serves as an effective tool to utilize health data. Applications like choropleth maps are helping healthcare professions have a better understanding of on-ground healthcare conditions. These maps provide a comprehensive outlook into the mortality and treatment rates of common diseases across different territories.

  • Enhanced Performance Tracking

Data visualization is helping companies with advanced metric tracking. Marketing departments worldwide are tapping into data visualization to monitor email performance with detailed metrics, including click-through rate (CTR) and broader campaign conversion. Data visualization also paves the way for the sales team by highlighting the critical pain points impacting customer decisions.

Shifting to data-driven decision-making backed by visualization can help you anticipate the demands of your existing audience and forecast the direction of your company moving forward. These are vital variables in separating you from the competition and giving you a unique approach moving forward.

The future is Data Visualisation

With the rapid adoption of eCommerce, it is becoming essential for businesses to create data-driven solutions for their customers. Conventional data handling methods are no longer adequate in keeping up with the changing dynamics of the global market. Increasing data volumes and sources are leading the way to advanced tools that streamline visualization.

Adopting data visualization solutions based on Big Data can help your company grow to the next level with strategic insights and robust processing. The biggest names in the big data world are offering advanced tools to simplify data visualization.
To know about data visualization and other pressing tech topics, make sure you follow the Syrup blog. We’re always covering the latest updates in the tech world to help your business grow to the next level.

Syrup provides cutting-edge data-driven solutions to help your business grow to the next level. The company enables you to tap into your customer data to create engaging content and data visualizations.